Shop for Charity in Pink Revolution’s “Shop for Pink” programme

Hong Kong Cancer Fund’s Annual Fundraiser for Breast Cancer

Shop for Charity in Pink Revolution’s “Shop for Pink” programme

Shop during October’s “Shop for Pink” to support cancer survivors


Breast cancer banner


September 30, 2022 (Hong Kong) – The annual Pink Revolution by Hong Kong Cancer Fund in October is home to a number of breast-cancer related educational and promotional events. Aside from raising awareness, Pink Revolution will also host the “Shop for Pink” campaign: shop to show your support for cancer survivors, spread positivity and fundraise for Hong Kong Cancer Fund’s free breast-cancer services!


The Hong Kong Cancer Fund’s Pink Charity Shopping Event has long enjoyed undue support

from both consumers and retailers. The pink goodies and seasonal promotions are available across homeware, beauty, fashion and daily staples, to name but a few. This year’s showcase of brands includes latest principal sponsor MaskOn._ by MO; major sponsor and Japanese label Zojirushi ; premium Swiss skincare XOVĒ; Italian restaurant branch PizzaExpress; undergarment brand Her own words; The Royal Garden’s pastries and much more. Stay tuned to and stand with breast cancer victims and their families by shopping pink!


Pink Living

1.      MaskOn._by MO– Principal Sponsor



Following last year’s alliance with Pink Evolution, MO/MaskOn._ continues to make masks and do their part in the community. This year, MO/MaskOn._ becomes principal sponsor with 4 pink charity goodies suitable for all genders. Show off your look while supporting breast cancer survivors!


1. MO._ x Pink Evolution limited-edition tote bag

2. MO._x Pink Evolution limited-edition nano disinfectant spray (20ml)

3. MO._ x Pink Evolution limited-edition ribbon pin

4. MaskOn._ Jaunty 3D disposable masks (20 pieces/box)


Retail Price:HK$38 – HK$295

Promotion period: starting September 29



Pink Power

2.      Zojirushi Hong Kong – Major Sponsor



As the Pink Revolution’s long-term supporter of 15 years, renowned Japanese brand Zojirushi Hong Kong continues to spread its pink power with a Pink Special Edition Series featuring a vacuum handy pot in champagne-pink alongside an adorable vacuum mug, vacuum food jar, mini rice cooker and electric airpot! Spread the pink power far and wide! 



· 3L Electric Airpot

· 0.5L Rice Cooker & Warmer

· 0.35L Vacuum Food Jar (Special Edition – Japanese Culture Symbols/Kimono)

· 0.48L Stainless Steel Vacuum Mug (Special

Edition – Rainbow Unicorn/Sweet Afternoon Tea)

· 1.5L Stainless Steel Vacuum Handy Pot

Retail Price︰HK$199 – HK$1,169

Promotion period: from now until December 31

Enquiry hotline: 2543 4296

3.      PizzaExpress Hong Kong – Diamond Sponsor


Pizza Express

To echo Pink Revolution, PizzaExpress serves up its Baked Dough Balls with Strawberry Cream and the vegetarian Giardiniera pizza so patrons can double the fun and eat their way to charity. For every duo sold, PizzaExpress will donate HK$8 to Hong Kong Cancer Fund to support its free services for breast cancer victims.



Retail Price︰Baked Dough Balls with strawberry cream HK$48

Vegetarian Giardiniera pizza HK$148


Promotion period: from September 27 until October

4.      Gemibee – Gold Sponsor



Gemibee brings peace and quiet to the Pink Revolution Campaign with the Heating Stone Relax Belt and the Cordless Air Compression Calf Relaxer. For every product sold, Gemibee will donate HK$30 to the Pink Evolution.



Retail prices:

Heating Stone Relax Belt HK$699

Cordless Air Compression Calf Relaxer HK$899

Promotion period: from October 1 until December 31

Enquiry hotline: 2312 2050



5.      The Royal Garden – Gold Sponsor

 Butterfly cookies


To rally up support for Hong Kong Cancer Fund’s Pink

Revolution, The Royal Garden reveals its popular

Butterfly Cookies so you can satisfy your sweet tooth

while doing good! These Butterfly Cookies – revered

to be the best in town – are all handmade with

premium ingredients.  The Assorted Butterfly Cookies features four flavours: French chocolate, original, sesame and Uji Matcha.



Retail price: HK$198

Promotion period: from October 1 until October 31

Enquiry hotline: 2733 2045

6.      Mixian Sense – Partner



As partner of the Pink Revolution, Mixian Sense brings 3 all-new delicious items: Mixian with Sakura Shrimp & Crispy Fried Chicken in Hot & Spicy Tomato Soup; Sakura Shrimp with Crispy Tofu and a Strawberry Bubble Drink – all great for sharing!



Retail price: HK$12- HK$52

Promotion period: from now until November 28

Enquiry hotline: 2601 8188




Beauty in Pink

7.      XOVĒ – Diamond Sponsor



Showing its support for the Pink Revolution for the second year, Swiss skincare label XOVĒ brings its

Treatment Essence, sought-after for its magnificent

restoration power and superoxide dismutase (SOD).

As the crucial first step in skin rejuvenation, the

essence facilitates the absorption of subsequent

skincare nutrients. The Treatment Essence is wrapped

in an elegant pink packaging for an extra boost of

energy. For every product sold, XOVĒ will donate HK$50 to the Pink Revolution to raise awareness for breast cancer.



Retail price: HK$650

Promotion period: from now until October 31

Enquiry hotline: 3929 1888

8.      RevitaLash by Norgel Derma Limited – Gold Sponsor



The award-winning eyelash, eyebrow and haircare

brand RevitaLash Cosmetic has prepared a limited-edition Revitabrow® Advanced Eyebrow Conditioner & Serum as well as the RevitaLash® Advanced Eyelash Conditioner & Serum in pink. For every product sold, RevitaLash Cosmetic will donate HK$20 to the Pink Revolution to raise awareness for breast cancer.



Retail prices:

RevitaLash® Advanced Eyelash Conditioner & Serum 2mL – HK$790

Revitabrow® Advanced Eyebrow Conditioner & Serum 3mL – HK$890

Promotion period: from now until October 31

Enquiry hotline: 2818 7238

9.      EMAY PLUS – Gold Sponsor

 Emay Plus


With aims to introduce more electronic beauty

devices to women in Hong Kong, EMAY PLUS brings

the All-in-one Detox Massager plus a special-edition

Hello Kitty All-in-One Detox Massager. The double

wave head feature is equipped with heating, cooling

and vibration modes and adheres to the contours of

the face plus different parts of the body to effectively

rid toxins and water retention. With every box sold, EMAY PLUS will donate HK$30 to Pink Revolution to support the free breast-cancer services at Hong Kong Cancer Fund.


Retail price: HK$699

Promotion period: from now until December 31

Enquiry hotline: 3595 3871



Pink All Over

10.  Her own words – Gold Sponsor



Engineered for comfort, Her Own Words is known for its quality undergarments made by a professional and

innovative team. The popular SIGANTURE line is a cushion-wired, lightly lined seamless bra with  technology wings that even out the pressure for smooth lines plus an invisible hook and eye for an ultra flat finish against the back.

Retail price: HK$388

Promotion period: from now until October 31

Enquiry hotline: 2821 6100

11.  May 16 – Gold Sponsor




Quality pajamas by Hong Kong-bred May 16 are made with 100% cotton. Its one-size-fits-all designs boast front buttons for easy wearing. The brand continues to support Pink Revolution with cozy sleepwear!

Retail price: HK$650

Promotion period: from now until October 31

Enquiry hotline: 6016 2524


About Hong Kong Cancer Fund

Hong Kong Cancer Fund is the city’s largest cancer support organization, providing free information and professional support to anyone living with or affected by cancer. Established in 1987, our vision was to improve the quality of cancer support in Hong Kong and ensure that no one faces cancer alone. We began by offering free information and support, which has slowly expanded over time to address all aspects of care. Our work encompasses professional psychosocial care services, home care, peer support, funding of hospital equipment and local cancer research, public education, and much more, filling the gaps in cancer care.


Hong Kong Cancer Fund’s services are free. Receiving no money from the government or the Community Chest, we rely solely on public generosity to sustain our free and ongoing cancer support services. 


About Cancer Fund Pink Revolution

Cancer Fund’s Pink Revolution is our annual month-long breast cancer education and fundraising campaign. Every October, we join many organizations around the world to celebrate Breast Cancer Awareness Month to highlight the importance of breast awareness, education and care services. This year, we aim to raise HK$3 million to provide free professional services for women touched by breast cancer. For more information, please visit



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