Bringing together renowned local brands to support the Pink charity shopping event

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September 30, 2020 (Hong Kong) Cancer Fund’s Pink Revolution is back again this October to raise awareness and fundraise for breast-cancer survivors. To celebrate the event’s 20th anniversary, Cancer Fund will debut a series of educational and promotional activities to recruit Hong Kongers to join the Pink Revolution and show support for cancer survivors!


This year’s Pink Revolution features a myriad of Pink Sponsors including AXA Hong Kong and Macau, Zojirushi Hong Kong, PizzaExpress, Her own words, city’super and more offering a wide array of pink goods and services in medical protection, homeware, beauty, fashion, dining, daily necessities and more. No matter what age or gender, everyone can show his/her support for breast-cancer survivors and for Cancer Fund’s free professional services through shopping!


Pink Living

1. AXA Hong Kong and Macau – Principal SponsorPink Sponsor

This year’s Principal Sponsor is AXA Hong Kong and Macau (‘AXA’). As a customer-centric insurer, AXA is committed to providing tailor-made protection solutions to suit every customer’s needs for comprehensive protection on life, health and financial management. To provide better protection and support for women, AXA has launched Pink Medical Insurance Plan (‘Pink Medical’) – a holistic solution that brings women’s needs into focus, providing multidimensional female protection from young adulthood to menopause.


After the first policy anniversary, customers of “Pink Medical” can undergo regular woman check-ups through AXA’s network service providers. Also, customers can simply present the AXA eHealth Card at its network service provider for gynaecology out-patient consultation and treatment provided by network gynaecologists. “Pink Medical” also offers customers extra financial support in case the insured is unfortunately diagnosed with covered women’s cancer.


As well, customers can enjoy a full suite of value-added services including the first-in-market offer of cosmetic treatments, fertility solution, refractive surgery, as well as maternity care. In addition, AXA provides full suite of “AXA BetterMe” services – a holistic wellness platform for customers’ self-care to uplift their physical and mental wellbeing.


From now until 27 September 2022, AXA will donate 5% of the first year’s premium of each issued policy of “Pink Medical Insurance Plan” to Cancer Fund to support its public education efforts about women cancer as well as its free cancer care services.


Enquiry Hotline: 2802 2812

 2. Zojirushi Hong Kong – Major SponsorZojirushi

Founded more than a century ago, renowned Japanese brand Zojirushi Hong Kong has been making thermos, stainless steel insulated mugs and other good-quality and highly efficient home appliances. A leader in the industry, Zojirushi Hong Kong has been a supporter for Hong Kong Cancer Fund’s Pink Revolution for 13 consecutive years. This year, Zojirushi Hong Kong launches three Hong Kong-exclusive products including the Hong Kong-exclusive 0.5L compact Pink Rice Cooker, which is ideal for couples and small-size families as well as two 0.35L vacuum food jars, decorated with lovely Japanese elements.


Retail price: HK$189 – HK$999

Promotion Period: From now until December 31, 2020

Enquiry Hotline: 2543 4296 


Pink Indulgence

3. PizzaExpress Hong Kong – Diamond SponsorPizzaExpress

To echo Pink Revolution, PizzaExpress Hong Kong – known for its freshly baked pizza every day – launches the Vegan Giardiniera so you can show your support for breast-cancer survivors while indulging in delicious Italian fare. For every Vegan Giardiniera sold, PizzaExpress will donate HK$8 to Hong Kong Cancer Fund. Guests can also redeem a special-edition pomegranate drink from October 9 to November 11 by wearing a pink outfit*!


Retail price: HK$138 (Vegan Giardiniera)/ HK$38 (Pomegranate soda)

Promotion Period: October 1 – October 31, 2020

Enquiry Hotline: 2123 1083

*Terms & Conditions apply, please contact restaurant for details


4. city’super – Gold Sponsorcity'super Cooler Bagcity'super cooking class

To complement Pink Revolution’s movement, city’super debuts the Pink Cooking Class whereby professional chefs will teach chefs-at-home how to reproduce mouthwatering dishes right in the comfort of their own kitchens. With just HK$98, shoppers can also redeem a “city’super Matt Pink CoolerBag. The minimalistic pastel pink will surely draw eyeballs and become a daily accessory for ladies across town. Part of the profits will be donated to Pink Revolution to support its free professional services to breast-cancer survivors. What’s a better combination than shopping and honing your culinary skills while doing good?


  • city’super Matt Pink Cooler Bag

Retail Price: HK$98

Promotion Period: Starting October 1, 2020


  • Pink Cooking Class

Date: December 2020 (more details will be announced in November at  

Fee: HK$550/person


Enquiry Hotline: 2736 3866 



Pink All Over


CALVIN KLEIN UNDERWEAR has designed for the Pink Revolution a limited-edition “Underwear Organiser”. Dipped in pink, the waterproof nylon shell prevents underwear from becoming deformed. For every purchase at CALVIN KLEIN UNDERWEAR, add a promotional price of HK$80 to redeem the limited-edition “Underwear Organiser”. Profits after cost will be donated to Pink Revolution for charity purposes.


Promotion Period: September 28, 2020 – March 31, 2021

Enquiry Hotline: 2481 6811   


6. ECCO – Gold Sponsorecco

Pairing style with comfort is ECCO, who is lauded for its persistence in having its own manufacturing line for its shoes, bags, leather goods and shoe-care products as well as its creative marriage of Nordic designs with functionality in each of its products. During the month of Pink Revolution in October, ECCO will donate HK$50 to Hong Kong Cancer Fund for every pair of shoes sold.


Promotion period: October 1 – October 31, 2020

Enquiry Hotline: 3656 9275 


7. Her own words – Gold SponsorHer own words

With the mission of “engineered for comfort”, Her own words brings quality undergarments made by a professional and innovative team. Truly comfortable under garments come without orthopedics or adding pressure to the body, but rather offers just the right amount of support. Her own words amalgamates quality, integrity and technologically innovation for true carefree comfort. Purchase selected pink undergarments at Her own words this October and part of the proceeds will be donated to support Pink Revolution.


Retail price: HK$348 – HK$428

Promotion Period: October 1, 2020 – January 31, 2021

Enquiry Hotline: 2820 6100


8. May 16 – Gold SponsorMay16May 16

This year, masks have become a staple in everyone’s lives. Local brand May 16 has handmade special-edition pink masks to cheer our city on. Made with 100% cotton and available in light pink with a silver or multi-coloured ribbon, May 16’s masks surely bring colour to our lives. All profits will be donated to Pink Revolution to support breast-cancer survivors.


Retail price: HK$200

Promotion date: September 1 – October 31, 2020

Enquiry hotline: 9567 0937


9. EMAY PLUS – Gold SponsorEMAY PLUS

With a goal to promote user-friendly, quality beauty services at home, EMAY PLUS has always provided ladies with a harmless and pollution-free skincare experience. EMAY GLOBAL debuts the Face Detox Slimmer to boost lymphatic flow, tighten the skin, enhance contours of the face, reduce fine lines and more. Part of the proceeds will be donated to Pink Revolution with every purchase of the Face Detox Slimmer; available in pastel pink, blue and purple.


Retail price: $349

Promotion period: October 1 – October 31, 2020

Enquiry Hotline: 3595 3871 


About Cancer Fund Pink Revolution

Cancer Fund’s Pink Revolution is our annual month-long breast cancer education and fundraising campaign. Every October, we join many organizations around the world to celebrate Breast Cancer Awareness Month to highlight the importance of breast awareness, education and care services. This year, we aim to raise HK$3 million to provide free professional services for women touched by breast cancer. For more information, please visit

Tel: (852) 3656 0800                                                                                

Donation Hotline
General donation:(852) 3667 6333
COF Monthly donation:(852) 3667 6332                                                      

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